Blog

5 Ways to Win the War Against the OTAs

Wednesday, 24 May 2017

With OTA business now accounting for 25% of all hotel bookings, an urgent and innovative strategy is needed to battle with the OTAs and drive bookings through your own website. However, promoting your website as the only place to get the best rate can be ...

The Importance of Great Hotel Photography

Friday, 19 May 2017

First impressions count for a lot, especially for securing potential bookings. Having great search engine optimised content with competitive keywords may get you to the top of the rankings, but great photographs will get a potential customer engaged with ...

Create a Content Calendar in 5 Steps

Friday, 05 May 2017

Content calendars are an effective way to manage your website content and ensure it is up to date with the latest hotel information, in-house events, local events & festivals and a seasonal focus. As a hotelier, you are likely to have limited time to ...

Three Reasons Why You Should Care About HTTPS

Friday, 14 April 2017

What is HTTPS? HTTPS (Hypertext Transfer Protocol Secure) is a protocol for secure communication over a network, e.g. the internet. Simply put, it authenticates the website you are visiting, and ensures that data exchanged on the website is priv...

How To Avoid Traffic Loss During a Website Redesign Launch

Thursday, 06 April 2017

You have decided to upgrade your hotel’s website design. A new website will give you the look and feel to compete with your competitors and potentially take you a few steps up the market ladder.To make sure your website takes more steps forward than back...