5 Digital Marketing Must-Haves For Hotels In 2019 Monday, 17 June 2019 It is truly a challenging era for hotel marketers… OTAs are taking over the world of online bookings, wholesale distributors are undermining rate parity, while digital marketing trends are changing at lightning speed. When updated algorithms and new ... Read More
PPC For Hotels - The Ultimate Guide Sunday, 12 May 2019 Hotel marketers are often asked to predict the future. Is this offer going to sell? How much revenue will an advert generate? What publications work best to reach specific markets? Without a crystal ball, these are tough questions to answer. If ... Read More
Why Booking.basic Is Bad News For Hoteliers Tuesday, 02 April 2019 “Booking what?!” - you might ask exasperated and you would not be the only hotelier to do so. Booking.com has quietly introduced a new rate option, called Booking.basic that displays cheaper inventory from other OTAs on their own site. The emphasis i... Read More
The Marketing Tool Every Hotel Should Use: Google Hotel Ads Thursday, 07 March 2019 What is your biggest headache as a hotel marketer? A likely answer is: battling against OTAs on Google’s search result pages. But what if there was a cost-effective and powerful tool that allows your hotel to successfully compete with the likes ... Read More
7 Hotel Website Designs That Will Set The Trend In 2019 Sunday, 03 February 2019 Launching a new website for your hotel can be a daunting task… Sure, it is an exciting creative process, but there are so many obligations to fulfill. (Not to mention all the competing interests from various departments.) The result must be a fi... Read More