SEO Checklist For Hotels: How To Drive Rankings, Traffic & Bookings In 2019 Thursday, 15 August 2019 When there are so many fancy advertising options to choose from, it is easy to forget about the old reliable of digital marketing: search engine optimisation.SEO is the complex art of getting more visibility for your brand and moving your website to the h... Read More
Optimise Your Hotel Website For Voice Search In 5 Steps Wednesday, 10 July 2019 How the travel landscape has changed in a few quick years!Not so long ago, holiday plans started with a trip to the local travel agent’s office. Today we can just shout out to Siri to search for a nearby hotel while driving our car along the motorway.Appl... Read More
5 Digital Marketing Must-Haves For Hotels In 2019 Monday, 17 June 2019 It is truly a challenging era for hotel marketers… OTAs are taking over the world of online bookings, wholesale distributors are undermining rate parity, while digital marketing trends are changing at lightning speed. When updated algorithms and new ... Read More
PPC For Hotels - The Ultimate Guide Sunday, 12 May 2019 Hotel marketers are often asked to predict the future. Is this offer going to sell? How much revenue will an advert generate? What publications work best to reach specific markets? Without a crystal ball, these are tough questions to answer. If ... Read More
Why Booking.basic Is Bad News For Hoteliers Tuesday, 02 April 2019 “Booking what?!” - you might ask exasperated and you would not be the only hotelier to do so. Booking.com has quietly introduced a new rate option, called Booking.basic that displays cheaper inventory from other OTAs on their own site. The emphasis i... Read More