Blog

2020 Budget Guide for Hotel Digital Marketing

Thursday, 12 September 2019

Devising your hotel sales and marketing plan can be frustrating: having to satisfy key stakeholders, managers and accounting teams, while also ensuring you can deliver on major goals for the business is a big challenge. It can be overwhelming, considering...

SEO Checklist For Hotels: How To Drive Rankings, Traffic & Bookings In 2019

Thursday, 15 August 2019

When there are so many fancy advertising options to choose from, it is easy to forget about the old reliable of digital marketing: search engine optimisation.SEO is the complex art of getting more visibility for your brand and moving your website to the h...

Optimise Your Hotel Website For Voice Search In 5 Steps

Wednesday, 10 July 2019

How the travel landscape has changed in a few quick years!Not so long ago, holiday plans started with a trip to the local travel agent’s office. Today we can just shout out to Siri to search for a nearby hotel while driving our car along the motorway.Appl...

5 Digital Marketing Must-Haves For Hotels In 2019

Monday, 17 June 2019

It is truly a challenging era for hotel marketers… OTAs are taking over the world of online bookings, wholesale distributors are undermining rate parity, while digital marketing trends are changing at lightning speed. When updated algorithms and new ...

PPC For Hotels - The Ultimate Guide

Sunday, 12 May 2019

Hotel marketers are often asked to predict the future. Is this offer going to sell? How much revenue will an advert generate? What publications work best to reach specific markets? Without a crystal ball, these are tough questions to answer. If ...