Blog

Three Reasons Why You Should Care About HTTPS

Friday, 14 April 2017

What is HTTPS? HTTPS (Hypertext Transfer Protocol Secure) is a protocol for secure communication over a network, e.g. the internet. Simply put, it authenticates the website you are visiting, and ensures that data exchanged on the website is priv...

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How To Avoid Traffic Loss During a Website Redesign Launch

Thursday, 06 April 2017

You have decided to upgrade your hotel’s website design. A new website will give you the look and feel to compete with your competitors and potentially take you a few steps up the market ladder.To make sure your website takes more steps forward than back...

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PR Coverage and its Benefits for Website Rankings

Thursday, 23 March 2017

PR is known to grow awareness offline for brands and hotels. At the same time, PR agencies can struggle to measure the value they bring to the table for clients. Getting coverage in prestigious publications is key for luxury hotels and brands when it come...

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Top 5 Ways to Improve Your Online Strategy's Performance

Monday, 06 March 2017

Data is King but how you use it is Emperor’ - I came across this saying recently and it struck a strong chord with me, particularly when we compare it to the everyday data that relates to how customers engage online and how companies use (or don’t use) th...

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Google Update What does Mobile First Indexing Mean to You

Wednesday, 22 February 2017

Google has released a number of updates designed to make their search engine friendly for mobile users, but with its rolling out of ‘mobile first’ version of its index,it could change the game significantly for your website's organic traffic or SEO.Google...

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