Privacy Policy

Privacy Policy

We’d like to assure you that we are committed to protecting the privacy of all our users. We will ensure that the information you provide us with is kept private and confidential, and we will only use it to provide the services you request or agree to.

Information You Voluntarily Provide 

When you sign up to our newsletter, consult with our service team, send us an email, or communicate with us in any way, you are voluntarily giving us information that we collect. That information may include either your name, physical address, email address, IP address, phone number, billing information, as well as details including gender, location, purchase history, and other demographic information. By giving us this information, you consent to this information being collected, used, disclosed, transferred or stored by Aró Digital Strategy or our third-party providers as described in this privacy policy. In the interest of your privacy, we only collect, use and retain information reasonably required for our legitimate business interests, such as processing queries, carrying out a service you requested or providing you with marketing materials where your express consent was given. 

Information We Automatically Collect 

When you browse the website, we may automatically collect information about your visit by using cookies. This information may include your device type, browser, IP address, how you came to the website or how you interacted with the website. This information may be used to monitor or improve website performance or deliver targeted advertising. Information from the cookie alone generally will not identify you personally. You have control over what cookies are set by adjusting your browser settings and may read more about the specific cookies we use on this website here.

Information We Share with Third Party Providers 

We may share your personally identifiable information with service providers including:  
  • Payment processors for secure credit card payment transaction. 
  • Hosting services.  
  • Email marketing technology to send you emails. We may send emails of a marketing nature and will track some performance indicators, such as open and click rates.  
  • Advertising platforms such as Google Adwords, which use cookies and other tracking technologies, such as pixels and web beacons, to gather information about your activities on our website and other sites to provide you with targeted advertising based on your browsing activities and interests.  
  • Our business partners, suppliers, and sub-contractors, for the performance of any contract we enter into with you or for our legitimate business interests. We may also share your data with analytics and search engine providers that assist us in the improvement of our website. We do not sell any data.
  • IP Lookup to identify the location of your browsing activity. 
  • Legal authorities when we believe in good faith that we are lawfully authorised or required to do so or when necessary to do so to protect the rights and safety of Aró Digital Strategy employees and users from fraudulent, abusive, inappropriate or unlawful use of our services.  
  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition, or in any other situation where personally identifiable information may be disclosed or transferred as one of the business assets of Aró Digital Strategy. 
  • Information that is aggregated or anonymised that does not directly identify you. 

Information We Gather for Legitimate Business Interests 

We have a legitimate interest for conducting business by obtaining new clients. Under this legitimate interest, we may try to gather new contacts, leads and prospects that could be interested in Aró Digital Strategy and the services we provide. Therefore, we may contact employees of hotels and other businesses that fit our customer profile. If you fit this profile, we may contact you by post, email, telephone or through the business' website to offer you information about our services. You will only be contacted by your business’ postal address, email, website or phone number. You can object to being contacted at any time.

If you are a client, we will use the information you provide to carry out services we are contracted to do, including conducting business on your behalf when requested, solving queries, delivering invoicing, sending you marketing updates and offering you additional services. Sensitive information is treated with confidentiality and access to certain information is limited to a small number of individuals. 

We may publish information about our relationship with you as a client and the services and successes we deliver in partnership with you to market Aró Digital Strategy. This could include a profile in sales documents and proposals, case studies, information, images and videos of your hotel on our website, social media channels, sales materials and direct marketing campaigns. Where sensitive information such as business performance is disclosed, it is either anonymised in confidential documents or we will notify you of our intent to publish in a case study with an opportunity to amend and approve the information for publication.

When we process your personal information for our legitimate interests, we will consider and balance any potential impact on you and your rights under data protection and any other relevant law. 

How We Protect Your Information 

We take appropriate measures to protect personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction, considering the risks involved in the processing and the nature of the personal information.  

Our website is scanned on a regular basis for security holes and known vulnerabilities to make your visit to our site as safe as possible. We use regular Malware Scanning. We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information. 

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive information you supply on the website is encrypted via Secure Socket Layer (SSL) technology. If a security breach causes an unauthorized intrusion into our system that materially affects you, then Aró Digital Strategy will notify you as soon as possible and later report the action we took in response.  

Access to Personally Identifiable Information 

If your personally identifiable information changes or you wish your information to be removed from our records, you may update or delete it by emailing [email protected]. We will give you access to your personally identifiable information that we hold within 30 days of a request to access. You may send a request to [email protected]. If you wish to stop receiving email newsletters, click on the unsubscribe link on any of the newsletters. We will retain your information for as long as required to deliver your service, agreement or resolve any issues. Please note that we cannot always delete records of all historical data. For example, we are required to retain certain records for financial reporting and compliance reasons. We conduct an annual data review and delete any personal information or records, where appropriate.

Third Party Websites  

Any information, communications, or materials you submit to us via a social media platform is done at your own risk without any expectation of privacy. We cannot control the actions of other users of these platforms or the actions of the platforms themselves. Your interactions with those features and platforms are governed by the privacy policies of the companies that provide them.  Our website includes links to other websites, whose privacy practices may be different from ours. If you submit personally identifiable information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit. 

Changes to Privacy Policy 

We may make changes to this privacy policy, which come into effect upon updating this page. We recommend reviewing this privacy policy so you are aware of any changes that affect what you are consenting to by interacting with the website, submitting a query or otherwise interacting with Aró Digital Strategy.

Our registered offices are: 
UK
67 Grosvenor Street
London
W1K 3JN
Company registration: 8234536

Ireland
Na Forbacha
Gaillimh
H91 YD2T
T: +353 91 597200
Company registration: 8287489