Google Hotel Ads: The Powerful Marketing Channel Your Hotel Needs Friday, 29 June 2018 Google is quickly emerging as the key player on the hotel distribution market, giving booking.com and Trivago a run for their money. Take This ExampleA traveler is interested in booking a holiday at the famed Hayfield Manor hotel in Cork. A Google s... Read More
5 Ways To Market Your Hotel on Facebook Monday, 28 May 2018 Are you a fan of better return on your investment? Would you give thumbs-up to a more effective marketing plan? If your reply is yes, you will love these insights. Let us share our top 5 tips on the most effective retargeting techniques on Facebook f... Read More
How to Increase Hotel Business and Revenue Monday, 30 April 2018 Online travel agents and hoteliers seem to exist in a perpetual love-hate relationship. While the likes of Booking.com and Expedia may open up unattainable markets for hoteliers, they can also greatly erode the bottom line, making it difficult to increase... Read More
Is Your Hotels Email Marketing List Prepped for GDPR? Wednesday, 21 March 2018 Busy hoteliers can find preparing for GDPR overwhelming; understanding requirements and implementing processes while also running the hotel can be very time-consuming. Follow these tips to ensure your hotel’s GDPR requirements are in place for email marke... Read More
Driving Your Hotel's Traffic & Revenue Using Brand PPC Friday, 23 February 2018 During the last 12-18 months, more and more hotels are approaching Aró with a similar issue: ‘despite all our digital activity and the buzz around online booking, our website traffic is dropping.’ It is possible that the hotel’s Per Session Value (PS... Read More