Blog

How to Increase Hotel Business and Revenue

Monday, 30 April 2018

Online travel agents and hoteliers seem to exist in a perpetual love-hate relationship. While the likes of Booking.com and Expedia may open up unattainable markets for hoteliers, they can also greatly erode the bottom line, making it difficult to increase...

Is Your Hotels Email Marketing List Prepped for GDPR?

Wednesday, 21 March 2018

Busy hoteliers can find preparing for GDPR overwhelming; understanding requirements and implementing processes while also running the hotel can be very time-consuming. Follow these tips to ensure your hotel’s GDPR requirements are in place for email marke...

Driving Your Hotel's Traffic & Revenue Using Brand PPC

Friday, 23 February 2018

During the last 12-18 months, more and more hotels are approaching Aró with a similar issue: ‘despite all our digital activity and the buzz around online booking, our website traffic is dropping.’ It is possible that the hotel’s Per Session Value (PS...

What's New: Launches in 2017

Friday, 19 January 2018

We design each website with the uniqueness of the hotel in mind, create bespoke modules and features, and add key components that drive users to complete a reservation. Discover a selection of our website launches last year for hotel properties stretching...

3 Predictions for Your Hotel's Strategy in 2018

Thursday, 21 December 2017

As 2018 fast approaches, December is the ideal time to review your internet strategy and familiarise yourself with trends that will dominate the web space in the New Year. Though it is impossible to completely stay on top of all possible digital trends, h...