

		<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
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				<title>Aró Digital Strategy</title>
				<link>https://www.aro.ie</link>
				<description>Aró Digital Strategy</description>
	
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					<title><![CDATA[On-Page SEO: The Essentials Part 1]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/10/20/marketing/on-page-seo--the-essentials-part-1/73-65/]]></link>
					<description><![CDATA[

	Are you seeing your organic traffic or positions in Google dropping? Then it might be time to assess your on-page SEO. If you are not familiar with SEO and growing traffic, then you are probably thinking ‘What is on-page SEO’? On-page SEO (Search Eng]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/10/20/marketing/on-page-seo--the-essentials-part-1/73-65/]]></guid>
					<pubDate><![CDATA[Fri, 20 Oct 2017 14:51:38 +0000]]></pubDate>
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					<title><![CDATA[GDPR: Where to Begin with Complying Online]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/10/03/gdpr--where-to-begin-with-complying-online/73-64/]]></link>
					<description><![CDATA[Data breaches have caused embarrassment recently for Trump Hotels, the Marriott, the Sheraton, Intercontinental Group and the Wyndham. From May 2018, however, similar breaches could also cost millions in fines. The EU General Data Protection Regulation (G]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/10/03/gdpr--where-to-begin-with-complying-online/73-64/]]></guid>
					<pubDate><![CDATA[Tue, 03 Oct 2017 12:02:07 +0000]]></pubDate>
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					<title><![CDATA[Why Mobile-First Design is Customer-First Design]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/09/29/design/why-mobile-first-design-is-customer-first-design/73-63/]]></link>
					<description><![CDATA[The path to purchase is now more complex than ever before, with users indulging in more and more micro-moments of research on their mobile devices before booking a trip or hotel stay. Mobile is now the primary user device for hotel customers, with 75% of ]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/09/29/design/why-mobile-first-design-is-customer-first-design/73-63/]]></guid>
					<pubDate><![CDATA[Fri, 29 Sep 2017 09:52:30 +0000]]></pubDate>
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					<title><![CDATA[Partner Blog: 6 Ways to Improve Your Website Content]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/09/15/customer-engagement--conversion/partner-blog--6-ways-to-improve-your-website-content/73-62/]]></link>
					<description><![CDATA[Engage visitors to your website with relevant, original written content and they are more likely to stay on your website for longer, visit more pages and convert to a booking. However 55% of visitors spend less than 15 seconds on a web page (Tony Haile, C]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/09/15/customer-engagement--conversion/partner-blog--6-ways-to-improve-your-website-content/73-62/]]></guid>
					<pubDate><![CDATA[Fri, 15 Sep 2017 14:36:40 +0000]]></pubDate>
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					<title><![CDATA[Is Your Homepage Design Losing Revenue?]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/08/25/customer-engagement--conversion/is-your-homepage-design-losing-revenue/73-60/]]></link>
					<description><![CDATA[Imagine this scenario: You have a beautiful new website incorporating your latest imagery and using all the digital marketing ploys recommended by your agency. Yet the bounce rate remains stubbornly high. Potential customers are landing on your homepage b]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/08/25/customer-engagement--conversion/is-your-homepage-design-losing-revenue/73-60/]]></guid>
					<pubDate><![CDATA[Fri, 25 Aug 2017 14:45:50 +0000]]></pubDate>
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					<title><![CDATA[Create Special Offers - The Right Way!]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/07/28/direct-booking/create-special-offers---the-right-way!/73-59/]]></link>
					<description><![CDATA[Whether you call them special offers, packages, promotions, deals, offers or breaks, everybody is hunting for that &lsquo;special&rsquo; online. You have heard people say, ''I got it cheaper online''; consumers want to feel like they are getting a deal an]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/07/28/direct-booking/create-special-offers---the-right-way!/73-59/]]></guid>
					<pubDate><![CDATA[Fri, 28 Jul 2017 16:37:30 +0000]]></pubDate>
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					<title><![CDATA[Whats New: Recent Launches in 2017]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/07/03/design/whats-new--recent-launches-in-2017/73-58/]]></link>
					<description><![CDATA[We design each website with the uniqueness of the hotel in mind, create bespoke modules and features, and add key components that drive users to complete a reservation. Discover a selection of our new website launches this year for hotel properties stretc]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/07/03/design/whats-new--recent-launches-in-2017/73-58/]]></guid>
					<pubDate><![CDATA[Mon, 03 Jul 2017 11:53:52 +0000]]></pubDate>
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					<title><![CDATA[Partner Blog: The New Luxury]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/06/26/strategy/partner-blog--the-new-luxury/73-57/]]></link>
					<description><![CDATA[The team at The Dovetail Agency are sticklers for trend watching and the experts in luxury travel and lifestyle. As the landscape of luxury changes, they’ve noticed a shift in what’s capturing the imagination of their high net worth client audiences and i]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/06/26/strategy/partner-blog--the-new-luxury/73-57/]]></guid>
					<pubDate><![CDATA[Mon, 26 Jun 2017 12:21:48 +0000]]></pubDate>
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					<title><![CDATA[5 Ways to Win the War Against the OTAs]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/05/24/customer-engagement--conversion/5-ways-to-win-the-war-against-the-otas/73-56/]]></link>
					<description><![CDATA[With OTA business now accounting for 25% of all hotel bookings, an urgent and innovative strategy is needed to battle with the OTAs and drive bookings through your own website. However, promoting your website as the only place to get the best rate can be ]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/05/24/customer-engagement--conversion/5-ways-to-win-the-war-against-the-otas/73-56/]]></guid>
					<pubDate><![CDATA[Wed, 24 May 2017 16:18:41 +0000]]></pubDate>
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					<title><![CDATA[The Importance of Great Hotel Photography]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/05/19/design/the-importance-of-great-hotel-photography/73-55/]]></link>
					<description><![CDATA[First impressions count for a lot, especially for securing potential bookings. Having great search engine optimised content with competitive keywords may get you to the top of the rankings, but great photographs will get a potential customer engaged with ]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/05/19/design/the-importance-of-great-hotel-photography/73-55/]]></guid>
					<pubDate><![CDATA[Fri, 19 May 2017 11:04:23 +0000]]></pubDate>
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					<title><![CDATA[Create a Content Calendar in 5 Steps]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/05/05/strategy/create-a-content-calendar-in-5-steps/73-54/]]></link>
					<description><![CDATA[Content calendars are an effective way to manage your website content and ensure it is up to date with the latest hotel information, in-house events, local events &amp; festivals and a seasonal focus. As a hotelier, you are likely to have limited time to ]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/05/05/strategy/create-a-content-calendar-in-5-steps/73-54/]]></guid>
					<pubDate><![CDATA[Fri, 05 May 2017 15:40:31 +0000]]></pubDate>
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					<title><![CDATA[Three Reasons Why You Should Care About HTTPS]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/04/14/technology/three-reasons-why-you-should-care-about-https/73-52/]]></link>
					<description><![CDATA[
 What is HTTPS? 

HTTPS (Hypertext Transfer Protocol Secure) is a protocol for
secure communication over a network, e.g. the internet. Simply put, it authenticates
the website you are visiting, and ensures that data exchanged on the website is
priv]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/04/14/technology/three-reasons-why-you-should-care-about-https/73-52/]]></guid>
					<pubDate><![CDATA[Fri, 14 Apr 2017 15:10:16 +0000]]></pubDate>
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					<title><![CDATA[How To Avoid Traffic Loss During a Website Redesign Launch]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/04/06/marketing/how-to-avoid-traffic-loss-during-a-website-redesign-launch/73-51/]]></link>
					<description><![CDATA[ You have decided to upgrade your hotel’s website design. A new website will give you the look and feel to compete with your competitors and potentially take you a few steps up the market ladder.To make sure your website takes more steps forward than back]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/04/06/marketing/how-to-avoid-traffic-loss-during-a-website-redesign-launch/73-51/]]></guid>
					<pubDate><![CDATA[Thu, 06 Apr 2017 15:48:52 +0000]]></pubDate>
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					<title><![CDATA[PR Coverage and its Benefits for Website Rankings]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/23/strategy/pr-coverage-and-its-benefits-for-website-rankings/73-50/]]></link>
					<description><![CDATA[PR is known to grow awareness offline for brands and hotels. At the same time, PR agencies can struggle to measure the value they bring to the table for clients. Getting coverage in prestigious publications is key for luxury hotels and brands when it come]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/23/strategy/pr-coverage-and-its-benefits-for-website-rankings/73-50/]]></guid>
					<pubDate><![CDATA[Thu, 23 Mar 2017 16:28:53 +0000]]></pubDate>
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					<title><![CDATA[Top 5 Ways to Improve Your Online Strategy's Performance]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/20/strategy/top-5-ways-to-improve-your-online-strategy-s-performance/73-49/]]></link>
					<description><![CDATA['Data is King but how you use it is Emperor’ - I came across this saying recently and it struck a strong chord with me, particularly when we compare it to the everyday data that relates to how customers engage online and how companies use (or don’t use) t]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/20/strategy/top-5-ways-to-improve-your-online-strategy-s-performance/73-49/]]></guid>
					<pubDate><![CDATA[Mon, 20 Mar 2017 12:58:23 +0000]]></pubDate>
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					<title><![CDATA[Google Update What does Mobile First Indexing Mean to You]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/20/marketing/google-update-what-does-mobile-first-indexing-mean-to-you/73-48/]]></link>
					<description><![CDATA[Google has released a number of updates designed to make their search engine friendly for mobile users, but with its rolling out of ‘mobile first’ version of its index,it could change the game significantly for your website's organic traffic or SEO.Google]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/20/marketing/google-update-what-does-mobile-first-indexing-mean-to-you/73-48/]]></guid>
					<pubDate><![CDATA[Mon, 20 Mar 2017 12:54:25 +0000]]></pubDate>
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					<title><![CDATA[Engaging New Designs for Hotels]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/20/design/engaging-new-designs-for-hotels/73-47/]]></link>
					<description><![CDATA[Our front-end design team have been busy implementing custom and unique functionality during recent website builds. As always, we strive to be consistently on top of new and emerging technologies.Check out the exciting examples below, including responsive]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/20/design/engaging-new-designs-for-hotels/73-47/]]></guid>
					<pubDate><![CDATA[Mon, 20 Mar 2017 12:52:20 +0000]]></pubDate>
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					<title><![CDATA[The Need for Speed]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/20/technology/the-need-for-speed/73-46/]]></link>
					<description><![CDATA[Site speed can sometimes be overlooked when a business draws up plans for a new website. There are many case studies outlining the benefits of a speedy website, and conversely the consequences of having a slow one, or at least one that feels slow to the e]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/20/technology/the-need-for-speed/73-46/]]></guid>
					<pubDate><![CDATA[Mon, 20 Mar 2017 12:49:34 +0000]]></pubDate>
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					<title><![CDATA[3 Tips for an Effective Email Marketing Campaign]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/20/customer-engagement--conversion/3-tips-for-an-effective-email-marketing-campaign/73-45/]]></link>
					<description><![CDATA[If you are working in the hotel industry and have not yet figured out a successful email marketing strategy, well, you are overlooking an important channel that can generate a significant amount of revenue. Most of our clients are using email marketing to]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/20/customer-engagement--conversion/3-tips-for-an-effective-email-marketing-campaign/73-45/]]></guid>
					<pubDate><![CDATA[Mon, 20 Mar 2017 12:48:55 +0000]]></pubDate>
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					<title><![CDATA[How to Boost sales by 77&#37; without Increasing Traffic]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/20/customer-engagement--conversion/how-to-boost-sales-by-77--without-increasing-traffic/73-44/]]></link>
					<description><![CDATA[In this blog, I will walk you through an example of a structured process we used to increase a hotel’s revenue from €43K in Dec 15 to €76K in Dec 16 with only a 2% increase in visitors.&nbsp;The BriefThis high-end customer asked us to improve their direct]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/20/customer-engagement--conversion/how-to-boost-sales-by-77--without-increasing-traffic/73-44/]]></guid>
					<pubDate><![CDATA[Mon, 20 Mar 2017 12:48:04 +0000]]></pubDate>
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					<title><![CDATA[Brand Pay Per Click Advertising Your Weapon in the Fight Against Online Travel Agencies OTAs]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/20/marketing/brand-pay-per-click-advertising-your-weapon-in-the-fight-against-online-travel-agencies-otas/73-43/]]></link>
					<description><![CDATA[Tired of Trivago taking the spotlight off your hotel? Exasperated with Expedia earning so much from your business? All too familiar with opportunistic OTAs profiting from your business? Yes, OTAs and metasearch platforms are necessary for increasing the v]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/20/marketing/brand-pay-per-click-advertising-your-weapon-in-the-fight-against-online-travel-agencies-otas/73-43/]]></guid>
					<pubDate><![CDATA[Mon, 20 Mar 2017 12:46:36 +0000]]></pubDate>
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					<title><![CDATA[Oddfellows Hotel Chester has won the Digital Vision award for Best Hotel User Experience!]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/20/design/oddfellows-hotel-chester-has-won-the-digital-vision-award-for-best-hotel-user-experience!/73-42/]]></link>
					<description><![CDATA[Aró are delighted to announce that the recently developed site for our client Oddfellows Chester has won the Digital Vision award for Best Hotel User Experience and Overall Website Experience of the Year! Below is the commentary on our design and why the ]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/20/design/oddfellows-hotel-chester-has-won-the-digital-vision-award-for-best-hotel-user-experience!/73-42/]]></guid>
					<pubDate><![CDATA[Mon, 20 Mar 2017 12:46:12 +0000]]></pubDate>
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					<title><![CDATA[6 Ways to Optimize your Google Plus Profile]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/20/marketing/6-ways-to-optimize-your-google-plus-profile/73-41/]]></link>
					<description><![CDATA[There are many benefits to updating your social media profile: branding, relationship building and driving traffic, to name but a few. Many business owners and managers spend a lot of time updating their Facebook and Twitter profiles and often overlook Go]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/20/marketing/6-ways-to-optimize-your-google-plus-profile/73-41/]]></guid>
					<pubDate><![CDATA[Mon, 20 Mar 2017 12:45:35 +0000]]></pubDate>
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					<title><![CDATA[The Lowell Hotel]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/20/the-lowell-hotel/73-40/]]></link>
					<description><![CDATA[We are very excited to be working with The Lowell Hotel in New York. A member of The Leading Hotels of the World located on the Upper East Side, The Lowell Hotel has 74 bedrooms and will be launching a new restaurant this year under the management of reno]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/20/the-lowell-hotel/73-40/]]></guid>
					<pubDate><![CDATA[Mon, 20 Mar 2017 12:44:14 +0000]]></pubDate>
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					<title><![CDATA[Grace Hotels]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/20/grace-hotels/73-39/]]></link>
					<description><![CDATA[We are excited to be working on Grace Hotels' latest web strategy.&nbsp;Grace Hotels is a group of luxury boutique hotels in the world's most stylish destinations and resorts. The group is undergoing a period of significant expansion and will soon be pres]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/20/grace-hotels/73-39/]]></guid>
					<pubDate><![CDATA[Mon, 20 Mar 2017 12:43:41 +0000]]></pubDate>
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					<title><![CDATA[Caroline Van Praagh of Peers Communications]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/20/marketing/caroline-van-praagh-of-peers-communications/73-38/]]></link>
					<description><![CDATA[Caroline Van Praagh is a PR and Communications specialist, having worked in the industry for over eight years. Caroline has experience from both international and boutique agencies including Weber Shandwick, Mason Rose and Campbell Bell Communications.Car]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/20/marketing/caroline-van-praagh-of-peers-communications/73-38/]]></guid>
					<pubDate><![CDATA[Mon, 20 Mar 2017 12:43:19 +0000]]></pubDate>
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					<title><![CDATA[Claire Leslie of The Luxury Group]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/20/marketing/claire-leslie-of-the-luxury-group/73-37/]]></link>
					<description><![CDATA[Claire Leslie has always loved traveling. She has headed up the Sales and Marketing of Cliveden House and the St. Regis Bangkok and worked for several other leading properties. Now, Claire has launched her own business focusing on Sales, PR and Marketing ]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/20/marketing/claire-leslie-of-the-luxury-group/73-37/]]></guid>
					<pubDate><![CDATA[Mon, 20 Mar 2017 12:42:17 +0000]]></pubDate>
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					<title><![CDATA[The Quality Update formerly known as the Phantom Update]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/20/marketing/the-quality-update-formerly-known-as-the-phantom-update/73-36/]]></link>
					<description><![CDATA[Fancy hearing about Google’s latest development? It could affect you. Read more about how you can prevent a drop in rankings now:Google confirmed this update to their ranking algorithm in May this year. This algorithm update is all about quality content a]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/20/marketing/the-quality-update-formerly-known-as-the-phantom-update/73-36/]]></guid>
					<pubDate><![CDATA[Mon, 20 Mar 2017 12:40:58 +0000]]></pubDate>
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					<title><![CDATA[The Capital Hotels Latest Website]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/20/design/the-capital-hotels-latest-website/73-35/]]></link>
					<description><![CDATA[Earlier this summer, we launched The Capital Hotel's latest website.The Capital Hotel is a leading family run and independent 5 star boutique hotel in the heart of Knightsbridge.&nbsp;The Capital Hotel is renowned for its proximity to Harrods and museums ]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/20/design/the-capital-hotels-latest-website/73-35/]]></guid>
					<pubDate><![CDATA[Mon, 20 Mar 2017 12:40:12 +0000]]></pubDate>
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					<title><![CDATA[Leading PR and Marketing Agency Owner, Jayne Alexander on PR for hotels]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/20/marketing/leading-pr-and-marketing-agency-owner,-jayne-alexander-on-pr-for-hotels/73-34/]]></link>
					<description><![CDATA[Jayne Alexander has extensive experience in the luxury travel PR sector. Having led marketing for the Virgin Group and now managing strategies for leading independent hotels and luxury lifestyle brands, Jayne believes PR is vital for brand positioning and]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/20/marketing/leading-pr-and-marketing-agency-owner,-jayne-alexander-on-pr-for-hotels/73-34/]]></guid>
					<pubDate><![CDATA[Mon, 20 Mar 2017 12:39:24 +0000]]></pubDate>
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					<title><![CDATA[Maria Pajares of Mason Rose on the Latest Travel Trends and Luxury Hotels]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/20/marketing/maria-pajares-of-mason-rose-on-the-latest-travel-trends-and-luxury-hotels/73-33/]]></link>
					<description><![CDATA[Mason Rose is a leading luxury hotels Sales, PR and Marketing Representation company headquartered in London. Mason Rose work with some of the most sought after properties globally. Maria Pajares, the Managing Director explains to us why representation ch]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/20/marketing/maria-pajares-of-mason-rose-on-the-latest-travel-trends-and-luxury-hotels/73-33/]]></guid>
					<pubDate><![CDATA[Mon, 20 Mar 2017 12:38:26 +0000]]></pubDate>
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					<title><![CDATA[Latest and Upcoming website launches!]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/20/design/latest-and-upcoming-website-launches!/73-32/]]></link>
					<description><![CDATA[We are delighted to announce the two latest website launches this year by Aró and some upcoming projects we are very excited about.The Hotel De L'Europe website launched earlier this year with a luxurious new design and much clearer call to actions making]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/20/design/latest-and-upcoming-website-launches!/73-32/]]></guid>
					<pubDate><![CDATA[Mon, 20 Mar 2017 12:37:06 +0000]]></pubDate>
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					<title><![CDATA[Introductory Digital Marketing Trainings in London]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/marketing/introductory-digital-marketing-trainings-in-london/73-31/]]></link>
					<description><![CDATA[We are delighted to have launched our Introductory Digital Marketing Trainings in London.&nbsp;We've noticed a great demand in London across the luxury hospitality and luxury brand industry for Senior Executives and Managers to learn and feel comfortable ]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/marketing/introductory-digital-marketing-trainings-in-london/73-31/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:31:18 +0000]]></pubDate>
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					<title><![CDATA[Are you ready for the big mobile update of the year?]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/marketing/are-you-ready-for-the-big-mobile-update-of-the-year/73-30/]]></link>
					<description><![CDATA[From April 21st 2015 all sites will be ranked based on their mobile friendliness.This will be a major Google Algorithm Update.Mobile will not be an option anymore hence it is highly advised that websites are updated for mobile compatability. Websites that]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/marketing/are-you-ready-for-the-big-mobile-update-of-the-year/73-30/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:30:36 +0000]]></pubDate>
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					<title><![CDATA[Christmas time is coming... Are you ready?]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/christmas-time-is-coming----are-you-ready/73-29/]]></link>
					<description><![CDATA[Take a look at our Christmas checklist to get your website ready for the advent countdown:&nbsp;Update your homepage imagery with festive-themed pictures. If possible, use captions highlighting your seasonal messages and offers.&nbsp;Ensure that your Chri]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/christmas-time-is-coming----are-you-ready/73-29/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:30:03 +0000]]></pubDate>
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					<title><![CDATA[Innovation]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/technology/innovation/73-28/]]></link>
					<description><![CDATA[AróSuite combines upgrades on all our dynamic products (CMS, Online Booking Engine, Vouchers, Email Marketing, etc.), presented on one platform. We’ve also added a number of new modules like Intelligent Reports, Media Manager and an excellent customer loy]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/technology/innovation/73-28/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:29:31 +0000]]></pubDate>
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					<title><![CDATA[Ice Bucket Challenge]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/social-media/ice-bucket-challenge/73-27/]]></link>
					<description><![CDATA[It’s very encouraging to see the sums raised to help find a cure for this cruel, debilitating disease. The Aró Staff did the Ice Bucket Challenge on Andrew’s behalf – and TG4 news came along to make sure we all got a good soaking! Watch Video HereYou can ]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/social-media/ice-bucket-challenge/73-27/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:29:14 +0000]]></pubDate>
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					<title><![CDATA[The Perfect Website]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/the-perfect-website/73-26/]]></link>
					<description><![CDATA[Branding:A prominent logo will help portraying strength, trust &amp; credibility to potential consumers and brand recognition for returning &nbsp;visitorsAccessible:There are no impediments to search engine crawlers reaching this page or determining it’s ]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/the-perfect-website/73-26/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:28:52 +0000]]></pubDate>
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					<title><![CDATA[Social Strategy]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/social-media/social-strategy/73-25/]]></link>
					<description><![CDATA[How did your recent 'facebook campaign' go? A common question amongst hoteliers these days, as new 'likes' are no longer considered to be free and more &amp; more hotels opt for paid social media advertising.Social media is a great forum to engage with yo]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/social-media/social-strategy/73-25/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:28:10 +0000]]></pubDate>
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					<title><![CDATA[Add value to your Loyalty Programme]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/add-value-to-your-loyalty-programme/73-24/]]></link>
					<description><![CDATA[For many travellers, a deciding factor to making a reservation is the hotel's loyalty or reward programme.While as an independent hotelier you can't compete with the likes of Marriott Reward, Hilton Honours or Leader's Club, it doesn't mean you can't come]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/add-value-to-your-loyalty-programme/73-24/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:27:47 +0000]]></pubDate>
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					<title><![CDATA[Generating new leads through LinkedIn]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/marketing/generating-new-leads-through-linkedin/73-23/]]></link>
					<description><![CDATA[Are you 'LinkedIn'?LinkedIn is often seen as an open platform for CV's rather than a valuable channel to generate new business leads for your hotel. Maybe your HR Managers uses LinkedIn as a resource for potential candidates, maybe your Sales Manager rese]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/marketing/generating-new-leads-through-linkedin/73-23/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:27:25 +0000]]></pubDate>
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					<title><![CDATA[Meaningful Luxury in an overcrowded Luxury Category - Aro Partner Blog]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/meaningful-luxury-in-an-overcrowded-luxury-category---aro-partner-blog/73-22/]]></link>
					<description><![CDATA[If you're in the luxury hotel or resort business, let's face it, you're not alone.Years ago I developed something I called "the tendency theory" which runs roughly like this: this is a tendency for every hotel manager to think their hotel is in a category]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/meaningful-luxury-in-an-overcrowded-luxury-category---aro-partner-blog/73-22/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:26:55 +0000]]></pubDate>
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					<title><![CDATA[Tackle the Mobile Marketing World]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/tackle-the-mobile-marketing-world/73-21/]]></link>
					<description><![CDATA[Upwardly mobileThink investing in mobile is not worth it? Think again! According to a recent IBM Digital Analytics Benchmark, almost 40% of purchases made on Black Friday 2013 were from mobile devices, up 34% on 2012. And with traffic set to overtake desk]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/tackle-the-mobile-marketing-world/73-21/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:26:19 +0000]]></pubDate>
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					<title><![CDATA[The importance of E-Media - Aró Partner Blog]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/the-importance-of-e-media---aró-partner-blog/73-20/]]></link>
					<description><![CDATA[Build your direct business.Getting more direct business is one of the top priorities for all hoteliers, and email is one of the key marketing tools that can help you achieve this goal. Most properties now have an email marketing programme in place, and th]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/the-importance-of-e-media---aró-partner-blog/73-20/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:25:36 +0000]]></pubDate>
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					<title><![CDATA[Content Marketing in Hospitality - Whats Your Strategy]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/content-marketing-in-hospitality---whats-your-strategy/73-19/]]></link>
					<description><![CDATA[What is Content Marketing?&nbsp;According to the Content Marketing Institute, content marketing is:&nbsp;“A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood tar]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/content-marketing-in-hospitality---whats-your-strategy/73-19/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:24:47 +0000]]></pubDate>
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					<title><![CDATA[2014 Predictions for Digital Marketing]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/marketing/2014-predictions-for-digital-marketing/73-18/]]></link>
					<description><![CDATA[2013 proved to be the year of the mobile, and it doesn't end there. 2014 promises even more for mobile with 4G launching this year. Video on mobile is the next big thing!&nbsp;YouTube; Google’s video property will enable advertisers demographic &amp; inte]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/marketing/2014-predictions-for-digital-marketing/73-18/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:23:14 +0000]]></pubDate>
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					<title><![CDATA[Digital Industry Updates 2013]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/marketing/digital-industry-updates-2013/73-17/]]></link>
					<description><![CDATA[Google UpdatesPenguin 2.0:In May, 2013 the first of the year’s major algorithm updates was introduced; quality content, greater number of landing pages, adding sitemaps, improving social media presence.Hummingbird:Google announced a significant change to ]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/marketing/digital-industry-updates-2013/73-17/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:21:52 +0000]]></pubDate>
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					<title><![CDATA[Go mobile!]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/go-mobile!/73-16/]]></link>
					<description><![CDATA[You’ve heard all the buzz words: mobile, responsive or adaptive design - but what does this actually mean for your business?&nbsp;Did you know, roughly 57% off all households now own one or more tablet devices?This excludes modern kitchen appliances with ]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/go-mobile!/73-16/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:20:28 +0000]]></pubDate>
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					<title><![CDATA[To kill a Hummingbird]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/marketing/to-kill-a-hummingbird/73-15/]]></link>
					<description><![CDATA[Over the last two months, Google have announced a number of significant updates: from a new algorithm to encrypting all organic keyword data.Here is a snapshot of these updates and what they mean for your online marketing activity. &nbsp;Hummingbird watch]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/marketing/to-kill-a-hummingbird/73-15/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:19:36 +0000]]></pubDate>
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					<title><![CDATA[Bid or not to bid]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/bid-or-not-to-bid/73-13/]]></link>
					<description><![CDATA[Many of our hotelier clients are frustrated by the fact that online travel agents – and in some cases even competitors - are bidding on their brand name and confusing their consumers.&nbsp;A lot of the times users may not even be aware they are not on the]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/bid-or-not-to-bid/73-13/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:18:20 +0000]]></pubDate>
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					<title><![CDATA[Put your business on the map]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/marketing/put-your-business-on-the-map/73-12/]]></link>
					<description><![CDATA[Can you recall when did you search for a local business on your phone for the last time? Very likely that it happened sometime in the last 24 hours...&nbsp;More and more people are turning online in order to discover businesses. According to research by B]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/marketing/put-your-business-on-the-map/73-12/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:17:59 +0000]]></pubDate>
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					<title><![CDATA[Words of advice about email marketing]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/words-of-advice-about-email-marketing/73-11/]]></link>
					<description><![CDATA[Email marketing is a powerful tool for customer relationship management. If used effectively, it can deliver one of the highest return-on-investments of any electronic marketing activity. It is one of the most established, yet still one of the most powerf]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/words-of-advice-about-email-marketing/73-11/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:16:05 +0000]]></pubDate>
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					<title><![CDATA[Are you responding to the biggest design trend?]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/design/are-you-responding-to-the-biggest-design-trend/73-10/]]></link>
					<description><![CDATA[Responsive design is one of the most significant trends in website design right now. It is a new website design approach that enables a single website to serve to all kinds of devices: smart phones, tablets, laptops and more. The website responds to the s]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/design/are-you-responding-to-the-biggest-design-trend/73-10/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:15:07 +0000]]></pubDate>
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					<title><![CDATA[Traffic Solve the traffic source puzzle]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/marketing/traffic-solve-the-traffic-source-puzzle/73-9/]]></link>
					<description><![CDATA[An average of 13% of organic traffic is mislabelledAs marketers we rely on data and statistics to analyse and reach conclusions on web visitor behaviour and on how websites, offers, features are performing. But what happens when we can’t take our data at ]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/marketing/traffic-solve-the-traffic-source-puzzle/73-9/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:14:37 +0000]]></pubDate>
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					<title><![CDATA[Improve your rankings at a snip]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/marketing/improve-your-rankings-at-a-snip/73-8/]]></link>
					<description><![CDATA[Rich snippets are supplementary lines of text that are visible under a search result in search engines such as Google. They provide users with more information about what is on the page and how it relates to their search.In the example below, the highligh]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/marketing/improve-your-rankings-at-a-snip/73-8/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 13:01:41 +0000]]></pubDate>
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					<title><![CDATA[The dos and donts of online PR]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/social-media/the-dos-and-donts-of-online-pr/73-7/]]></link>
					<description><![CDATA[Hiring a PR professional can be expensive so here are a few 'do's' and 'don't's' to get you started. In the world we live in, technology has a massive part to play in the majority of any business and it is important we manage our online reputation accordi]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/social-media/the-dos-and-donts-of-online-pr/73-7/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 12:59:28 +0000]]></pubDate>
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					<title><![CDATA[The golden rules of digital marketing]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/the-golden-rules-of-digital-marketing/73-6/]]></link>
					<description><![CDATA[There must be as many books about the 'golden rules of marketing' as there are fish in the sea...But how can you really catch the 'big fish'?It's simple. Make a plan!Too many companies are starting to run before they can walk and think, a shiny new websit]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/the-golden-rules-of-digital-marketing/73-6/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 12:58:24 +0000]]></pubDate>
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					<title><![CDATA[Best Practice, Online Marketing Top online predictions for 2013]]></title>
					<link><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/best-practice,-online-marketing-top-online-predictions-for-2013/73-5/]]></link>
					<description><![CDATA[Find out more about our top digital predictions for this year.1) Social care: Customers increasingly use social media platforms such as Twitter or Facebook to contact companies. To harness the opportunities offered by this growing trend, we suggest that y]]></description>
					<guid><![CDATA[https://www.aro.ie/blog/2017/03/13/strategy/best-practice,-online-marketing-top-online-predictions-for-2013/73-5/]]></guid>
					<pubDate><![CDATA[Mon, 13 Mar 2017 12:57:59 +0000]]></pubDate>
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