Song Saa was a project full of inspirations. Tempting our designers to daydream of sandy beaches, the hotel is a picturesque getaway in Cambodia that invites guests to hide away from the world. While preparing creative concepts for Song Saa’s new website, the team at Aró has focused on crafting a digital presence that can tell the resort’s true story. Song Saa is not only a luxury hotel, but an eco concept that is deeply committed to the sustainable development and environmental conservation of rural Cambodia.
While showcasing the resort’s beauty was paramount, the new website also had to fulfil its commercial obligation to maximise online revenue and drive direct bookings. Within a few months of launch, the new site has shown dramatic year on year improvements. Revenue has grown by 39% compared to the same period in the previous year.
The creative process focused on developing a breath-taking platform with prominent use of images and videos showcasing this idyllic hideaway. The homepage opens up to luxurious full-screen video footage, inviting browsers into Song Saa’s paradise. The booking widget occupies prime position on the right side of the homepage, ensuring that the site is geared towards conversion, but it blends in flawlessly with its surroundings. The navigation panel is also purposely pared back and content is kept to a minimum to let the visuals tell the story of Song Saa.
A unique horizontal layout was adopted across key parts of the website. While researching the hotel’s old site, it become apparent that pages were too long and the user did not get to see important information below the fold. Reducing the need for scrolling with the new design was vital and this arrangement solves this issue cleverly. The special offers and accommodation pages now requires minimal scrolling with this design. The resort has a large number of room types: this design gives an immediate snapshot of all options and presents content concisely.