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62% of hotels we audited were missing out on visits to the booking engine because of this one design feature that was neglected on the website. Get an audit to find out if you have it.

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PPC Performance

Technical Health Check

Customer Engagement

SEO Status

Ovolo Hotels Group

The Results

Easy Navigation

Easy Navigation

Key Reasons to Book Direct

Key Reasons to Book Direct

Reflective of brand on all devices

Reflective of brand on all devices

Multilingual Site

Multilingual Site

The Brief

The Ovolo Hotels Group operates hotels and luxury serviced apartments in Hong Kong and Australia. The design project involved restructuring the main site to make it easier for the user to navigate between properties, creating a microsite for each property and introducing a sleek split screen scrolling feature for a contemporary look. All of this was completed on the WordPress platform, while focusing on key call-to-actions and crisp colourful imagery.
Hong Kong & Australia

Profile: Hong Kong & Australia

8 properties including hotels & serviced apartments

Room Capacity: 8 properties including hotels & serviced apartments

Design | Launch Marketing

Services: Design | Launch Marketing

Aró breathed new life into our Ovolo Group’s online presence. While our previous website still looked okay visually, the way it was structured was hard to use and not conversion-driven at all. Aró stepped in to analyse our situation, understand our pain points and goals, and creatively refreshed our website both practically and visually in a way that really reflected what we are as a brand – stylish while paying attention to all the small details and making the user experience as effortless as possible. We’re very excited about our new website – which now spans across 3 domains and 12 micro-sites – and are confident it will greatly improve our direct engagements with past, present and future guests alike.
Michelle Wu
Marketing Manager
Take a peek at how we designed the website