The Brief
The historic Hotel Metropole in Geneva required a multilingual website that highlights the best features of their rooms and dining options. The classic, contemporary design seamlessly directs users to book and explore everything else the hotel and area has to offer. Located in a prime location in Geneva's shopping district, the digital marketing and SEO program focuses on gaining visibility on search engines for location based searches, while the brand PPC campaign compliments other efforts to increase direct bookings on the official site.