Focused on designing a modern and fresh overall look, while maintaining the trademark friendly persona of the brand.
The ‘Rooms’ section presents multiple images per accommodation type and prominent calls-to-action for maximum conversion.
A magazine-style ‘Weddings’ section was created to give an enticing overview of the hotel’s banqueting services. An engaging video, carefully selected imagery, testimonials all encourage viewers to submit an enquiry.
A comprehensive digital marketing strategy was introduced after the website’s launch, including email marketing, SEO and PPC, with an emphasis on wedding offers as well as rooms.
Six months after the website launch, brand PPC campaigns on Google have delivered 50:1 return-on-investment with Facebook retargeting ads also supporting an improvement in online room revenue.
The wedding login module has proven to be an exceedingly successful addition providing a seamless booking experience for wedding guests.