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PPC Performance

Technical Health Check

Customer Engagement

SEO Status

View Case Study

Dunraven Arms Hotel

The Results

40% increase in online room revenue

40% increase in online room revenue

50:1 return on PPC investment

50:1 return on PPC investment

35% growth in special offers revenue

35% growth in special offers revenue

25% voucher sale increase

25% voucher sale increase

The Brief

To deliver a website that reflects the unique character of the property focusing on luxury guestrooms, exclusive wedding services and the newly launched conference centre. 
To develop a digital strategy that will increase direct room revenue from 15% to 30% within 3 years through conversion optimisation and targeting new markets. 
4-star family-run boutique hotel in Adare, Co. Limerick.

Profile: 4-star family-run boutique hotel in Adare, Co. Limerick.

90 rooms.

Room Capacity: 90 rooms.

Design | Strategy | Marketing | PPC | Booking Engine

Services: Design | Strategy | Marketing | PPC | Booking Engine

Take a closer look...
Aró has played an instrumental role in increasing our direct room revenue. The new website paints a beautiful picture of the property, while Aró's digital strategy drives results for our room, gift voucher and wedding business.
Hugh Murphy
Proprietor

The Approach

Focused on designing a modern and fresh overall look, while maintaining the trademark friendly persona of the brand.

The ‘Rooms’ section presents multiple images per accommodation type and prominent calls-to-action for maximum conversion.

A magazine-style ‘Weddings’ section was created to give an enticing overview of the hotel’s banqueting services. An engaging video, carefully selected imagery, testimonials all encourage viewers to submit an enquiry.

A comprehensive digital marketing strategy was introduced after the website’s launch, including email marketing, SEO and PPC, with an emphasis on wedding offers as well as rooms.

Six months after the website launch, brand PPC campaigns on Google have delivered 50:1 return-on-investment with Facebook retargeting ads also supporting an improvement in online room revenue.

The wedding login module has proven to be an exceedingly successful addition providing a seamless booking experience for wedding guests.