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Blog

PR Coverage and its Benefits for Website Rankings

Thursday, 23 March 2017

PR is known to grow awareness offline for brands and hotels. At the same time, PR agencies can struggle to measure the value they bring to the table for clients. Getting coverage in prestigious publications is key for luxury hotels and brands when it come...

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Top 5 Ways to Improve Your Online Strategy's Performance

Monday, 06 March 2017

'Data is King but how you use it is Emperor’ - I came across this saying recently and it struck a strong chord with me, particularly when we compare it to the everyday data that relates to how customers engage online and how companies use (or don’t use) t...

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Google Update What does Mobile First Indexing Mean to You

Wednesday, 22 February 2017

Google has released a number of updates designed to make their search engine friendly for mobile users, but with its rolling out of ‘mobile first’ version of its index,it could change the game significantly for your website's organic traffic or SEO.Google...

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The Need for Speed

Friday, 27 January 2017

Site speed can sometimes be overlooked when a business draws up plans for a new website. There are many case studies outlining the benefits of a speedy website, and conversely the consequences of having a slow one, or at least one that feels slow to the e...

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3 Tips for an Effective Email Marketing Campaign

Friday, 20 January 2017

If you are working in the hotel industry and have not yet figured out a successful email marketing strategy, well, you are overlooking an important channel that can generate a significant amount of revenue. Most of our clients are using email marketing to...

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