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Blog

Create a Content Calendar in 5 Steps

Friday, 05 May 2017

Content calendars are an effective way to manage your website content and ensure it is up to date with the latest hotel information, in-house events, local events & festivals and a seasonal focus. As a hotelier, you are likely to have limited time to ...

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Three Reasons Why You Should Care About HTTPS

Friday, 14 April 2017

What is HTTPS? HTTPS (Hypertext Transfer Protocol Secure) is a protocol for secure communication over a network, e.g. the internet. Simply put, it authenticates the website you are visiting, and ensures that data exchanged on the website is priv...

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How To Avoid Traffic Loss After A Website Redesign

Thursday, 06 April 2017

Designing a new website for your hotel is an exciting and exhausting venture. While the creative process can be rewarding, there are many technical pitfalls to avoid. To make sure that your new website does not suffer any organic traffic and revenue...

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PR Coverage and its Benefits for Website Rankings

Thursday, 23 March 2017

PR is known to grow awareness offline for brands and hotels. At the same time, PR agencies can struggle to measure the value they bring to the table for clients. Getting coverage in prestigious publications is key for luxury hotels and brands when it come...

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Top 5 Ways to Improve Your Online Strategy's Performance

Monday, 06 March 2017

'Data is King but how you use it is Emperor’ - I came across this saying recently and it struck a strong chord with me, particularly when we compare it to the everyday data that relates to how customers engage online and how companies use (or don’t use) t...

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