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Blog

GDPR: Where to Begin with Complying Online

Tuesday, 03 October 2017

Data breaches have caused embarrassment recently for Trump Hotels, the Marriott, the Sheraton, Intercontinental Group and the Wyndham. From May 2018, however, similar breaches could also cost millions in fines. The EU General Data Protection Regulation (G...

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Why Mobile-First Design is Customer-First Design

Friday, 29 September 2017

The path to purchase is now more complex than ever before, with users indulging in more and more micro-moments of research on their mobile devices before booking a trip or hotel stay. Mobile is now the primary user device for hotel customers, with 75% of ...

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Partner Blog: 6 Ways to Improve Your Hotel's Website Content

Friday, 15 September 2017

Engage visitors to your website with relevant, original written content and they are more likely to stay on your website for longer, visit more pages and convert to a booking. However 55% of visitors spend less than 15 seconds on a web page (Tony Haile, C...

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Is Your Homepage Design Losing Revenue?

Friday, 25 August 2017

Imagine this scenario: You have a beautiful new website incorporating your latest imagery and using all the digital marketing ploys recommended by your agency. Yet the bounce rate remains stubbornly high. Potential customers are landing on your homepage b...

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Create Special Offers - The Right Way!

Friday, 28 July 2017

Whether you call them special offers, packages, promotions, deals, offers or breaks, everybody is hunting for that ‘special’ online. You have heard people say, ''I got it cheaper online''; consumers want to feel like they are getting a deal and are saving...

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