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Blog

Why Booking.basic Is Bad News For Hoteliers

Tuesday, 02 April 2019

“Booking what?!” - you might ask exasperated and you would not be the only hotelier to do so. Booking.com has quietly introduced a new rate option, called Booking.basic that displays cheaper inventory from other OTAs on their own site. The emphasis i...

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The Marketing Tool Every Hotel Should Use: Google Hotel Ads

Thursday, 07 March 2019

What is your biggest headache as a hotel marketer? A likely answer is: battling against OTAs on Google’s search result pages. But what if there was a cost-effective and powerful tool that allows your hotel to successfully compete with the likes ...

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How To Avoid Traffic Loss After A Website Redesign

Thursday, 06 April 2017

Designing a new website for your hotel is an exciting and exhausting venture. While the creative process can be rewarding, there are many technical pitfalls to avoid. To make sure that your new website does not suffer any organic traffic and revenue...

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The Need for Speed

Friday, 27 January 2017

Site speed can sometimes be overlooked when a business draws up plans for a new website. There are many case studies outlining the benefits of a speedy website, and conversely the consequences of having a slow one, or at least one that feels slow to the e...

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How to Boost sales by 77% without Increasing Traffic

Thursday, 12 January 2017

In this blog, I will walk you through an example of a structured process we used to increase a hotel’s revenue from €43K in Dec 15 to €76K in Dec 16 with only a 2% increase in visitors. The BriefThis high-end customer asked us to improve their direct...

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