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Blog

5 Digital Marketing Must-Haves For Hotels In 2019

Monday, 17 June 2019

It is truly a challenging era for hotel marketers… OTAs are taking over the world of online bookings, wholesale distributors are undermining rate parity, while digital marketing trends are changing at lightning speed. When updated algorithms and new ...

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PPC For Hotels - The Ultimate Guide

Sunday, 12 May 2019

Hotel marketers are often asked to predict the future. Is this offer going to sell? How much revenue will an advert generate? What publications work best to reach specific markets? Without a crystal ball, these are tough questions to answer. If ...

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Why Booking.basic Is Bad News For Hoteliers

Tuesday, 02 April 2019

“Booking what?!” - you might ask exasperated and you would not be the only hotelier to do so. Booking.com has quietly introduced a new rate option, called Booking.basic that displays cheaper inventory from other OTAs on their own site. The emphasis i...

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The Marketing Tool Every Hotel Should Use: Google Hotel Ads

Thursday, 07 March 2019

What is your biggest headache as a hotel marketer? A likely answer is: battling against OTAs on Google’s search result pages. But what if there was a cost-effective and powerful tool that allows your hotel to successfully compete with the likes ...

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