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Blog

9 Answers Hoteliers Must Know About SCA & PSD2

Tuesday, 19 November 2019

Following last year’s GDPR regulation, another major EU law was about to unsettle the hospitality industry from September 2019. But after a last-minute delay announced by the European Banking Authority, the new Strong Customer Authentication (SCA) require...

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Optimise Your Hotel Website For Voice Search In 5 Steps

Wednesday, 10 July 2019

How the travel landscape has changed in a few quick years!Not so long ago, holiday plans started with a trip to the local travel agent’s office. Today we can just shout out to Siri to search for a nearby hotel while driving our car along the motorway.Appl...

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5 Digital Marketing Must-Haves For Hotels In 2019

Monday, 17 June 2019

It is truly a challenging era for hotel marketers… OTAs are taking over the world of online bookings, wholesale distributors are undermining rate parity, while digital marketing trends are changing at lightning speed. When updated algorithms and new ...

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PPC For Hotels - The Ultimate Guide

Sunday, 12 May 2019

Hotel marketers are often asked to predict the future. Is this offer going to sell? How much revenue will an advert generate? What publications work best to reach specific markets? Without a crystal ball, these are tough questions to answer. If ...

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Why Booking.basic Is Bad News For Hoteliers

Tuesday, 02 April 2019

“Booking what?!” - you might ask exasperated and you would not be the only hotelier to do so. Booking.com has quietly introduced a new rate option, called Booking.basic that displays cheaper inventory from other OTAs on their own site. The emphasis i...

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