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Blog

5 Digital Marketing Must-Haves For Hotels In 2019

Monday, 17 June 2019

It is truly a challenging era for hotel marketers… OTAs are taking over the world of online bookings, wholesale distributors are undermining rate parity, while digital marketing trends are changing at lightning speed. When updated algorithms and new ...

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The Marketing Tool Every Hotel Should Use: Google Hotel Ads

Thursday, 07 March 2019

What is your biggest headache as a hotel marketer? A likely answer is: battling against OTAs on Google’s search result pages. But what if there was a cost-effective and powerful tool that allows your hotel to successfully compete with the likes ...

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GDPR: Where to Begin with Complying Online

Tuesday, 03 October 2017

Data breaches have caused embarrassment recently for Trump Hotels, the Marriott, the Sheraton, Intercontinental Group and the Wyndham. From May 2018, however, similar breaches could also cost millions in fines. The EU General Data Protection Regulation (G...

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Generating new leads through LinkedIn

Friday, 09 May 2014

Are you 'LinkedIn'?LinkedIn is often seen as an open platform for CV's rather than a valuable channel to generate new business leads for your hotel. Maybe your HR Managers uses LinkedIn as a resource for potential candidates, maybe your Sales Manager rese...

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The dos and donts of online PR

Tuesday, 16 April 2013

Hiring a PR professional can be expensive so here are a few 'do's' and 'don't's' to get you started. In the world we live in, technology has a massive part to play in the majority of any business and it is important we manage our online reputation accordi...

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