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Blog

Partner Blog: The New Luxury

Monday, 26 June 2017

The team at The Dovetail Agency are sticklers for trend watching and the experts in luxury travel and lifestyle. As the landscape of luxury changes, they’ve noticed a shift in what’s capturing the imagination of their high net worth client audiences and i...

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Create a Content Calendar in 5 Steps

Friday, 05 May 2017

Content calendars are an effective way to manage your website content and ensure it is up to date with the latest hotel information, in-house events, local events & festivals and a seasonal focus. As a hotelier, you are likely to have limited time to ...

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PR Coverage and its Benefits for Website Rankings

Thursday, 23 March 2017

PR is known to grow awareness offline for brands and hotels. At the same time, PR agencies can struggle to measure the value they bring to the table for clients. Getting coverage in prestigious publications is key for luxury hotels and brands when it come...

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Top 5 Ways to Improve Your Online Strategy's Performance

Monday, 06 March 2017

'Data is King but how you use it is Emperor’ - I came across this saying recently and it struck a strong chord with me, particularly when we compare it to the everyday data that relates to how customers engage online and how companies use (or don’t use) t...

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Christmas time is coming... Are you ready?

Wednesday, 10 September 2014

Take a look at our Christmas checklist to get your website ready for the advent countdown: Update your homepage imagery with festive-themed pictures. If possible, use captions highlighting your seasonal messages and offers. Ensure that your Chri...

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