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Blog

2020 Budget Guide for Hotel Digital Marketing

Thursday, 12 September 2019

Devising your hotel sales and marketing plan can be frustrating: having to satisfy key stakeholders, managers and accounting teams, while also ensuring you can deliver on major goals for the business is a big challenge. It can be overwhelming, considering...

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5 Digital Marketing Must-Haves For Hotels In 2019

Monday, 17 June 2019

It is truly a challenging era for hotel marketers… OTAs are taking over the world of online bookings, wholesale distributors are undermining rate parity, while digital marketing trends are changing at lightning speed. When updated algorithms and new ...

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PPC For Hotels - The Ultimate Guide

Sunday, 12 May 2019

Hotel marketers are often asked to predict the future. Is this offer going to sell? How much revenue will an advert generate? What publications work best to reach specific markets? Without a crystal ball, these are tough questions to answer. If ...

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Why Booking.basic Is Bad News For Hoteliers

Tuesday, 02 April 2019

“Booking what?!” - you might ask exasperated and you would not be the only hotelier to do so. Booking.com has quietly introduced a new rate option, called Booking.basic that displays cheaper inventory from other OTAs on their own site. The emphasis i...

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