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Blog

Content Marketing in Hospitality - Whats Your Strategy

Thursday, 30 January 2014

What is Content Marketing? According to the Content Marketing Institute, content marketing is: “A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood tar...

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2014 Predictions for Digital Marketing

Wednesday, 08 January 2014

2013 proved to be the year of the mobile, and it doesn't end there. 2014 promises even more for mobile with 4G launching this year. Video on mobile is the next big thing! YouTube; Google’s video property will enable advertisers demographic & inte...

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Digital Industry Updates 2013

Wednesday, 08 January 2014

Google UpdatesPenguin 2.0:In May, 2013 the first of the year’s major algorithm updates was introduced; quality content, greater number of landing pages, adding sitemaps, improving social media presence.Hummingbird:Google announced a significant change to ...

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