Branding:
A prominent logo will help portraying strength, trust & credibility to potential consumers and brand recognition for returning visitors
Accessible:
There are no impediments to search engine crawlers reaching this page or determining it’s canonical version
Book Now:
Clear call to action in primary navigation and natural eye flow. Increases conversion on average by 40%.
Social Media:
Like it, tweet it/+1 buttons make it easy for visitors to share information or images on their favourite network and provide ‘social proof’.
Responsive Design:
Multi device ready with different home page designs for each device.
Meta Data:
The page includes authorship, an enticing meta data description.
Keyword Targeted:
Primary and secondary keyword phrases appear in prominent positions in the headline, title & content.
User Experience & Visitor Journey:
Clear layout, eye-catching visuals & beautiful and simple design and navigation make the page easy to use and enjoy.
Value Proposition:
The content needs to offer everything a luxury traveller might be looking for when researching a hotel.
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