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Aró Integrated E-Commerce Packages for Small Businesses

Printed in a Special Galway Report of the Sunday Business Report on the 26th June 2010.

With the huge growth in online e-commerce, Aró is at the cutting edge of Internet technology with the expertise; service and knowledge to help any type of business grow their valuable online market. Based in the Gaeltacht seaside village of Furbo just 15 minutes from Galway city, Aró was set up by Alan Rowe and Triona MacGiollaRí in 1996 and have now grown to a workforce of over 30 highly skilled employees in web design, software development and e-marketing with over 175 national and international clients.

According to Alan Rowe the MD “While 75% of our clients are hotels, we now offer SMEs a lite version of our software products packaged to offer a very cost effective e-commerce package starting from as little as €60 a month plus deposit. The package includes a web design, AróBis Lite content management system (CMS), along with AróConnect Lite ezine and AróEshop online store software built by Aró. The CMS allows site administrators to ad new pages, edit pages, change header images easily and has an integrated reporting system to analyse visitor and revenue activity. An optional extra includes e-marketing workshop training which can be done in-house or in Aró’s offices.”

“This new package offering allows us to diversify our risk in the Irish market, to offer competitively priced website solutions for SMEs, but still pursue and strategically align the Aró brand as a premium supplier of e-commerce solutions. This will establish the Aró brand as the one stop service provider for any business’s website requirements.”

Primarily Aró specialise in web design, online reservations systems, ezine software and search engine marketing for the hotel industry with new clients in 2010 including The K Club, Maryborough House Hotel & Spa Cork and The Muckross Park Hotel Killarney. Aró have developed websites for projects such as Rith 2010, Gaelinn, Comhdháil Náisiúnta na Gaeilge and Blackrock Clinic.

Internationally, Aró have secured the contract for Hotel de L’Europe in Amsterdam to custom design, build and develop a new website for the hotel and to create and implement a comprehensive e-marketing program. The 19th century luxury hotel owned by the Heineken family is currently undergoing a major refurbishment program to establish the hotel as one of the top 5 star city hotels in Europe. Freddy’s Bar at the hotel named after Freddy Heineken, is set to become the showpiece of the property and a tourist draw for all Heineken lovers.

According to Alan Rowe MD of Aró “Hotel de L’Europe approached Aró to tender for their e-commerce contract after identifying Aró from other 5 star hotel projects as holding world class design, development and e-marketing capabilities and with four top 5 star city hotel accounts on mainland Europe.”

The Dorchester Collection account which they secured in 2009 worth €250,000 has provided Aró with a solid platform to acquire business in Europe. The Dorchester London, Le Meurice in Paris, Plaza Atheneé in Paris, Principe di Savoia in Milan, The New York Palace, The Beverly Hills Hotel and Hotel Bel Air: all part of The Dorchester Collection is recognised as the most luxurious hotel brand in the world. As well as designing the websites, Aró have also supplied e-shop, e-voucher systems and custom built HR e-system for The Dorchester London, Le Meurice and Plaza Atheneé in Paris.

For any PR queries please contact Aoife Kelly

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