So you've set up your Facebook page, inputted all your info, uploaded your photos and videos and are updating your wall regularly, but how can you differentiate your brand from the competition to the over 500 million Facebook global users as well as 1,648,000 Irish users in Ireland currently on Facebook.
- Facebook Customised Applications:
Customised tabs are pages that our designers can design create and upload to your Facebook page alongside your wall and info tabs on the top of your Facebook page are a great way to create your brand personality on Facebook, provide a platform to increase traffic to your website and showcase your special offers, room types, spa, events happening at the hotel, your activities. However an excellent way to develop your brand personality on Facebook is to create a customised tab which is similar to how a webpage is built except it is integrated into the Facebook platform Aró have developed their own customised tab on their own Facebook account. For hotels we can create a branded tab to display information such as special offers, room types, events, mission statement of the hotel and integrate functionality
- Facebook Pay Per Click Ads:
While the majority of your fans will already be aware of your brand and are willing to become brand ambassadors, Facebook Ads are one of the most targeted and cost effective ways of online display advertising on the web, Facebook builds up a profile of people based on the pages you become a fan of, personal information you enter and your activity online. Facebook ads allow you to target a very specific demographic based on a set of criteria such as age, interests, relationship status, job title, location, educational background. Based on each snippett of information you can segment and target a niche market space based on demographic, psychographic and geographic data. For instance for wedding reception hotels targeting people whose relationship status is "engaged" is a very cheap and cost effective approach for targeting the wedding market.
For more information on these services contact your Account Manager or Marketing Manager.