Many hotels these days are introducing pet friendly policies to allow travellers to bring their furry friends along for a memorable time.
Not only does this makes for a great company for the travellers but these furballs are happier being with their human and not being left alone.
Here are the top tips to market your pet friendly luxury hotel for a higher engagement:
1.Quality Images and videos
It is important to have good quality images and videos of your hotel supporting the arrival of pets with the guests and having a good time.
These images should normally be bright and colourful to reflect the positivity pets bring with them. It is always a good idea to use your own images than stock.
2.Dedicated Landing Page
Create a dedicated web landing page with at least 350 words of interesting, optimised content alt tagged images & links to your pet friendly packages.
3.Social Media
Social media is the present and future for a large number of travellers these days.
Promote your pet friendly images and packages online to attract these travellers.
4.Third Parties
5.Awards
Apply for pet friendly awards.
You can always ask your past guests to review and vote for you in these awards via social media or email marketing.
Best Pet Friendly Hotel- The Twelve Hotel, Galway
6.Backlinks
Get backlinks to your website from 3rd party sites promoting pet friendly accommodation.
This will improve your website’s online performance and will bring attention from SEO checkers to your website as well.
7.Picture Wall
Create a pooch picture wall to encourage guests to photograph their pets on property.
You can always use these images for marketing as user generated content which is very effective on social media.
8.Little Love
Add branded extras with love for the pets in the rooms that they can bring along to home as a memory of the hotel reminding them of the experience they had at your property.
These can be little dog toys, bandanas or a collar charm.
9.Create Packages
Create a Bring Back packages & send ezine and social media posts to pet guests 3 & 6 months after stay – ‘Is it time to PAWS for another breakaway?’
10.Pet Policy
Last but not least, since not every pet is perfect, you should have a strict pet policy detailing the areas your pets are allowed in and rules to leave the pets behind when their human is exploring the city.