Aró have recently spent time developing products that will compliment any social media strategies that are currently being implemented by our clients. Allowing hotels to increase their presence on each medium and also putting more focus on the revenue generating items.Aró have also dedicated time to creating specific applications for Facebook. These include a Facebook Booking Engine and a Newsletter Sign Up Application.
The Aró Facebook Booking Engine gives the hotel full control over their Facebook presence, allowing users to search for availability and special offers directly through their Facebook page. The Aró Facebook Booking Engine is fully integrated with AróReserve, which allows you to dedicate specific offers or one exclusive offer to your Facebook Fans which enables you to measure the success of your social media efforts.
There is little or no maintenance involved for the Aró Facebook Engine, as the information feeds directly from your existing AróReserve booking engine, which has the added benefit of being secure and safe for your prospective or existing customers booking through this app. Some examples of this Facebook Booking Engine that are currently live include Radisson Roe Park, Dylan Hotel, Redcastle Oceanfront Hotel and Spa
Aró have also created an application that allows you to piggy back your Facebook efforts and grow your direct email data bases. Applying this application, allows your Facebook Fans to sign up to your newsletter directly through Facebook, so they can receive great offers and updates from the hotel. It is a great way of increasing the number of ezine subscribers in another medium external from your website. The newsletter sign up application is fully integrated with AróBIS, so all information that is collected can be easily retrieved and downloaded to be used else where.
Standard Newsletter Sign Up Widget:
Customised Newsletter Sign Up Widget:
Another element that is available is a fully integrated social media community or interactive section for your website. This allows you to integrate all of your social media activity into one place on your website. This section can be fully customised to fit in with your social media strategy, focusing on the elements that you are actively working on. Below are some great example of clients that have fully embraced social media, and have all of their off line social media activity feeding directly into their website. Examples include www.thecavendish-london.co.uk/our-community and www.killyhevlin.com/interactive
Here in Aró we are continually working on new and innovative ways to integrate social media into your overall online strategy so that both elements will work harmoniously together. If you are interested in any of the above items, please contact your account manager for further information.