5ive Star London is an invaluable resource for discerning travellers and provides the very best of London – as recommended by the very best of London.
29th February 2012 – London’s leading five star luxury hotels have raised the benchmark in online travel as they come together to launch a new website designed and managed by Aró. The new website is the result of an unprecedented collaboration of London’s finest hotels: Brown’s Hotel, The Dorchester, 45 Park Lane, The Goring, The Lanesborough, Mandarin Oriental Hyde Park, The Milestone, One Aldwych, The Ritz and The Stafford along with 20 associated partners including Fortnum & Mason, Harrods, Dunhill, Tate Modern and the Royal Opera House.
No other website offers such an alluring combination of up-to-the minute details about London’s starriest hotels along with expert insider knowledge on London city hotspots. Its launch coincides with this, the most eventful year in London’s recent history, with the Queen’s Diamond Jubilee, London 2012 Festival and the London 2012 Olympic Games taking centre stage.
Aró are delighted to have been selected by such prestigious hotels to create, implement and manage the design the website. Through this, Aró have been able to showcase strong expertise in the design, development and marketing of internet strategies with a focus on maximising the online business objectives.
Having established an office in London over 8 years ago, Aró are now growing a strong customer base within the high-end UK market. www.5iveStarLondon.com is a very exciting collaborative project involving a selection of the top luxury hotels and product providers in London, who have come together to develop a portal website to greatly improve their online position to the high-end luxury consumer. The site promotes London as a luxury destination and also acts as a guide for both the luxury leisure and corporate consumer for their stay in London.
Alan Rowe, Managing Director at Aró has been the driving force behind the initiative and has over 20 years experience in the hospitality software arena, focusing on providing superior software to the luxury market. Alan notes; “From our London base, we have established great relationships with some of the very best companies in the world and I am honoured that our team have been trusted with this collaborative endeavour from London’s finest hotels and luxury product providers. This site has everything for the luxury consumer there is a high level of involvement from our clients, which combined with the marketing effort of all partners and our ability to results online gives me every confidence that it will be a great success”.
5ive Star London is a one-stop resource for discerning international travelers seeking the very best of London, not only luxury hotels but restaurants, local attractions and retailers as well. It includes themed walking tours of London, real time updates of events taking place in the dedicated London Diary, rich visual depictions of the history of the city as told through uncovered hotel archive photography, videos of each property’s head bartender preparing their signature cocktails, profiles of London’s leading tastemakers and details on travelling around the capital. To assist users in finding a luxury London hotel that is right for them, the site features expanded content including special packages and seasonal offerings previously only available on each individual hotel’s site and leads with stunning visual imagery of the hotels, their facilities, nearby attractions and their associated luxury partners. Features include intuitive site navigation to enable new and returning users to effortlessly compare London’s hotels based on a variety of indicators including rates, locations and facilities and to direct them to the reservation portal specifically related to that hotel and any accommodation programme selected.
Travellers looking for the ultimate luxury guide to London should visit www.5iveStarLondon.com